Chicken price puzzle

Publication: Sunday Sun
Paper Page: 22A
Paper Date: Sun, Nov 22, 1998
Byline: Terry Ally and Jennifer Blackman

BY THE time the imported whole chicken lands in Barbados having paid freighting and insurance charges along with all the taxes and duties, it is still one-third cheaper than locally produced birds.

The CIF (cost, insurance, and freight) is US$0.84 per pound for whole chicken, boneless breast is $2.20 per pound, whole wings $0.89 per pound, bulk leg quarters $0.37 per pound. Local charges are a one-per cent environmental levy, a three-per cent cess payable to the Barbados Agricultural Society on all chicken imports, and a 15 per cent import duty.

It raises the question of whether local farmers were not taking consumers for a ride.

While it is appreciated that local cost would be higher than imported cost because of economies of scale, how does the consumer know that the local price is not excessively high considering that all aspects of the industry is controlled by a few companies?

The man who is considered to be the mastermind of the present structure of the chicken industry, Peter Defreitas, declined an interview with this newspaper. He is the chairman of Chickmont Foods and he referred us to either his general manager, Edward Albecker, or president of the Barbados Egg and Poultry Producers' Association, Carlyle Brathwaite.

Albecker declined a formal interview and Brathwaite has not returned our numerous telephone calls. The issues which these officials would have been asked to address are as follows:

Overheads

Farmers say that feed is about 70 per cent the total input to produce a chicken. That chicken takes about 49 days to grow, and eats during that period between 2.0 to 2.2 kilogrammes of feed which the contract grower buys from the processor at $0.8667 per kilogramme for starter and $0.8279 per kilogramme for finisher. The price of feed on the world market has been steadily declining, yet the association says chicken prices will be increased come next year. In 1996, it was 89 cents per kilogramme, in 1997 it was 86 cents per kilogramme, up to June this year it was 77 cents per kilogramme and it continued to fall in the last half of this year. 

Control

Given that the two feed manufacturers own the two major processors which control more than 60 per cent of the market, what mechanisms are in place to ensure that the consumer is getting the best price possible and not being overcharged? Knowledgeable industry sources said that when Defreitas entered into an agreement with Roberts Manufacturing to purchase into the financially ailing Montrose Poultry Farms, there was a provision that Chickmont (which was formed out of Montrose and National Foods Limited, another of Defreitas' companies), would receive a percentage commission on all the feed sold to Montrose's contract farmers. Just how much is that commission, who gets it and to what extent does it contribute to the final cost that consumers pay for chicken? 

Large farmers

Chickmont, the largest processor in Barbados, also employs the largest number of contract growers. They do not grow chicken themselves, as in the case of Super Poultry, but contract this aspect of the business to individuals. The company supplies the farmer with the chicks, the feed, and the medicine. This is advanced to the farmer and deducted at the end of the growing period from the cost of the birds sold to the processor. Growing chicken is a volatile business and depends on climatic conditions. In a good year the farmers make a net profit of more than 88 cents per bird which is the break-even price, but in 1997 the farmers incurred significant losses because of a high death rate from the El Niņo-induced heat wave. The largest contract farmer in Barbados is said to be Defreitas himself who grows approximately 40 000 birds. The next largest contract farmer is Albecker, his general manager, who has pens with between 24 000 to 26 000 birds.

"Between 1991 and 1994 when there was the economic problems and a reduction in chicken output, Defreitas cut back our (contract growers) to 50 per cent capacity but filled his own pens to 110 per cent and that caused a big row (within the industry)," said one high-level industry source.

He explained that the industry standard was one bird per one square foot of pen space but Defreitas exceeded that. Is this a conflict of interest for Defreitas and Albecker to be buying from themselves? How do we know that the rate is the same as for other contract farmers and to what extent is this transaction contributing to the final price which consumers pay for chicken? 

Exports

The price of locally produced chicken comes into sharp focus and question in light of extraordinary cheap exports to neighbouring islands. For example, export figures show that in 1996 the local industry exported fresh chilled parts to Caribbean for $10.32 per kilogramme (this includes the cost of insurance and shipping charges) and frozen parts for $9.98. In 1997, frozen wings were exported at 64 cents per kilogramme, frozen parts for $1.42 per kilogramme and fresh chilled parts for $9.59 per kilogramme. Up to June this year, fresh chilled parts were exported at $11.85 per kilogramme and frozen cuts at $11.16 per kilogramme. Why are exports so cheap when Barbadians have to pay $13.99 per kilogramme for breast and $5.36 per kilogramme for local wings? These are the only parts available locally.

Is it time that the industry players explain to Barbadians why the cost of locally produced chicken is so high and why Government should not open the market?

An industry official did reveal to the Sunday Sun that out of the processors' wholesale price, the processor, the feed mill, the farmer and the hatcher all have to make their profit. The official argued that with so many sharing a small profit margin, consumers should be questioning the prices of the retailers, especially the fast food restaurateurs, because their prices are high and the profits only go to one person.

While Government continues to protect producers through a licensing system, is Government turning a blind eye to the rights of consumers?

The power of consumerism lies in buying from an alternative seller but in Barbados there is no alternative. According to Brathwaite in a CBC Radio interview yesterday, the producers sell their chicken for $6.59 wholesale and consumers can shop around to get the best retail price.